Who are we

"We understand what you’re working for"

A Power Trade Asset Management Company is the investment manager to Principal Mutual Fund. We offer a wide range of innovative investment solutions for both retail and institutional investors and adhere to the strategic principles of rigorous risk control, process-orientation and superior research to support our investment decisions.

We manage assets for over 8 lakh customers, through 102 investor centers with over 20,000 empanelled distributors across the country. With a long-term and disciplined investment approach that takes acceptable levels of risk backed by solid research, we aim to create, protect and grow wealth of our investors. We are backed by the financial strength, global expertise and experience of over 130 years in asset accumulation and asset management of our parent - the Principal Financial Group, We imbibe the ethical standards of the Principal Financial Group and help businesses and people achieve their financial goals by providing quality investment and long-term financial solutions. We have earned this trust through high levels of integrity, transparent investment products that generate true-to-label performance and treating investors with respect and fairness. By combining our local market knowledge with the global expertise of the parent, we manage client’s assets through all market cycles and economic conditions and are committed towards delivering superior risk adjusted returns to our clients.